Uplift Your Engagement This Fall

Are you doing enough to grab people’s attention? This can be a tough thing for people to navigate in this day and age for a number of reasons. Traditional social media approaches are less effective than ever before, and since there is so much content out there, just pivoting to video is likely not enough. You need a varied strategy that includes multiple avenues for success, including paid and organic SEO, a robust social media presence, and a stable contact through email marketing to make sure that you drive the point home.

At MDPM Marketing for Nonprofits, we understand the current digital landscape. That means that we recognize both the successes of a great digital marketing campaign, and we also understand that certain platforms come with certain limitations. When you are ready to upgrade your outreach, give us a call!

Is Your Content Matching Up With Current Google Standards?

Do you outsource your blog writing? If so, you are certainly far from alone. But due to recent shifts from Google, this approach could potentially hold your nonprofit organization back. This is because Google now wants to see firsthand experience in the websites that they recommend. If your current marketing agency does not understand this, then it is time to make a change.

Up until a few years ago, Google’s guideline focused heavily on three things: expertise, authoritativeness, and trustworthiness. Now, they have added a fourth category to their criteria, and your content needs to adjust to meet this shift. This means bringing personal experience into the equation, and some writers are not set up for this change. Our team knows the value of your firsthand knowledge, and we are always open to hearing about your experience on the job. Your voice has value, and even if you outsource your writing, you should be able to leave your fingerprint on the copy.

Your Branding Is A Powerful Thing

When people find you online, do they see an outdated or clunky logo? If they do, then talk to a team of digital marketing professionals about ways to make an upgrade. Your customers look to your branding before they ever think about your copy, so it is vital to have something that draws them in at a first glance. At MDPM, we know that your brand centers around your branding, and we can help you through logo and visual design for your website, social media profiles and more.

Make A Move With MDPM Marketing For Nonprofits

Tired of sending emails with no reply? Talk to a trusted team about making a change. To find out more about effective branding and copy for your organization, call MDPM Marketing for Nonprofits in Dallas, TX at (214) 531-3006 today!