Search Engine Optimization (SEO) is the name of the game when it comes to being found on the internet. No matter how worthy your organization, or important your cause, word of mouth can only go so far in building your recognition. Organic SEO means you are not paying a fee to be moved up in search results, but instead are “playing the SEO game” to show up in search results based on the quality of your website and web content and the value Google determines it provides to users. But, who has time to play that game? Well, we do, and that’s exactly what we’re here for.
MDPM Marketing for Nonprofits knows how to design, build, and write for your website to maximize organic SEO with both on-page (frontend) and backend best practices. We keep up with trends, published guidelines, updates and analytics for your site to make sure search engines – and therefore users – can find you, and present your website as a trusted authority when your nonprofit is a match for search queries.
One of the best things about organic SEO is that, when done well, it builds on itself over time, so an investment in your overall web presence now is also an investment in your nonprofit’s future.