Maintaining a successful digital marketing strategy takes a lot of work. There are numerous interconnected parts that work together to help increase your visibility and spread your message across the internet. Having a firm understanding of this field is particularly essential for nonprofit organizations because they often rely on the digital sphere — in addition to word of mouth — to share their goals, successes, and overall missions. Creating original content is an important way to accomplish all of this. Not only does it allow your nonprofit to share information with curious readers, but it also plays an important role in ranking highly on Google (Search Engine Optimization). In today’s blog, MDPM Marketing for Nonprofits talks about the role original content plays in successful digital marketing efforts. (more…)
We know that running a nonprofit can be difficult. You simultaneously have to provide helpful services and information to those who need it while also having to raise funds and appeal to your supporters. Efficient, well-informed digital marketing efforts can assist you in driving both patrons and those for whom your nonprofit provides straight to your website. SEO (Search Engine Optimization) is an essential tool for making sure that people are aware of both your website and also your organization. In today’s blog, MDPM Marketing for Nonprofits discusses how you can utilize SEO to help your nonprofit thrive. (more…)
As a nonprofit, you’re always looking for ways to attract volunteers and donors, helping you in your mission to serve your community. Marketing is a major necessity, as people need to know they’re investing their time and energy in a legitimate organization. Which is why MDPM Marketing for Nonprofits is now offering interactive features, which make donating a snap, and help your company make a great first impression on potential donors and volunteers.
Often, a nonprofit organization will have a business that helps support their mission, and could be responsible for a serious amount of the cash flow needed to keep their not-for-profit afloat. If this is the case, then you need more than a single website for both. As MDPM Marketing for Nonprofits will explain, your business will benefit from having a separate website!
As a nonprofit, you’re always looking for events and increasing opportunities to spread the word about your mission, and to raise support in the form of funds and volunteers. But for this to work, you need to be able to spread the word about your next event! Fortunately, MDPM Marketing for Nonprofits can help. In today’s blog, we’re discussing our promotion for EASL’s 30th anniversary celebration.
For many nonprofit organizations, the pandemic has limited donations and volunteer opportunities. Just surviving 2020 became a goal, and even in 2021 chances to grow have been slim. But at MDPM Marketing for Nonprofits, we urge you to consider making big changes to your marketing plan for 2022. With the right online footprint, you can help your not-for-profit gain new support.
If someone wants to learn more about your nonprofit organization, where will they go? Well, odds are they will go online and check out your website. Which means having a custom, intuitive design that looks great and contains relevant, vital information is a must. To help your company thrive and your mission grow, your custom website will need a few factors. In today’s blog, MDPM Marketing for Nonprofits looks at five indispensable factors every site needs.
It can be incredibly difficult to break into the not for profit realm, especially if the organization itself has difficulty maintaining recognition. The goal and content may be top-quality, but the fact of the matter is that it can only go so far if viewers and donors are not brought in. Unlike large companies that profit from their services and have the funds to ensure their visibility, smaller organizations such as yours may, in fact, have difficulties promoting their mission due to a lack of online traffic or visibility. Fortunately, the team at MDPM Marketing for Nonprofits in Dallas, TX recognizes that each organization has its own unique needs, but that a major key to gaining views and garnering attention online is by having a user-friendly custom website.
Right now, nonprofits across the world are facing a difficult problem: Despite being needed more than ever, staying open and operational is more difficult due to the pandemic. Being able to receive funding from government programs as well as private donors and investors means letting people know what your mission is and showing them that you’re a professional and well-organized group. Fortunately, MDPM Marketing for Nonprofits knows that there is one way to accomplish this that also allows you to engage with people online and improve overall search engine optimization (SEO) too! In today’s blog, we’re talking about why you need a solid social media strategy, and we can help.
When you Google (or Bing or Yahoo) a business or a nonprofit in your community, the results show up on a search engine results page, or a SERP. Odds are, most people will find what they’re looking for on the first page, and usually, within the first two or three results. MDPM Marketing for Nonprofits uses search engine optimization (SEO) to help our clients land on this first page, and eventually, reach one of the top spots. To accomplish this and to help them maintain these positions, we practice organic SEO using a content-focused approach. In today’s blog, we’re going to look at how we create content that appeals to popular search engines, and in turn, causes them to direct more people to your not-for-profit website!