We take your vision and transform it into a comprehensive web presence. From interviews and concepts, to a fully functional website, ongoing content creation, SEO management and social media strategies, we’ll put our expertise to work for you. When MDPM Marketing for Nonprofits handles your website and marketing, you can focus on your cause.
Your new and improved web presence begins with your interview. Our website design, SEO, and content experts will speak with you and your team to learn about your nonprofit, understand your vision, and identify your goals. We’ll ask you about your services, your target audience demographics, your design preferences, and more. We will also discuss branding, logos, social media, marketing strategies, etc. Bring your questions – we have answers!
Using the information from your interview, our design team will create a website that is the true online face of your nonprofit. Utilizing the most up-to-date industry, SEO (search engine optimization), and UX (user experience) standards, we will provide optimized, top-of-the-line website design options that are 100% original and exclusive to your nonprofit for you to choose from.
Now comes the fun part! After viewing the beginning stages of your website design, you’ll provide us with feedback, and together we will collaborate back and forth until you are perfectly happy with the look and feel of your site! Because we are working toward the same goal: to showcase your nonprofit in the best possible light, be honest with us. Once you are happy with your design, we’ll get your approval and then begin building your website.
This is where our web developers do the heavy lifting and your site goes from a design comp to a fully functional website. All of our websites are fully responsive (mobile friendly) and are built to current SEO and UX standards.
While your website is being built, our content team will create 100% original, optimized, clinically-accurate location and service-based content for your website. We’ll combine our SEO expertise with your keyword goals to ensure that your website copy is easy-to-digest and engaging for users and search engines alike.
Once your website is built, the copy is complete, and we’ve done our pre-delivery quality check, we’ll send you a private link so you can see how your website looks and functions before it goes live. Using a program called Bugherd, you’ll give us your feedback, and we’ll make tweaks and updates until your website is perfect.
It’s time to go live! Once you say the word, we’ll make your website live, do our post-live quality check, and get the backend setup (Google Analytics, Google Search Console, etc.). Share your beautiful new website with everyone you know!
Now it’s time to audit and update or create your social media and reputation management profiles, including Facebook, Google My Business (and Google Maps), Yelp, Twitter, Instagram, etc. This step is so important for brand awareness and consistency, interaction with your audience, and search engine validation.
At MDPM Marketing for Nonprofits, the launch of your website is just the beginning. Now it’s time to make sure your website works for you using SEO, which includes: blogging, local listings and citations, reputation management, social media marketing, and much more. We’re here to help every step of the way. We also believe that a website is never truly complete, so we stay on top of your website maintenance, and we’re always here to make website updates for you.