Your website is often your supporters’ first opportunity to meet you. That means that you want it to look as good as it can. But before they even have a chance to make it that far, you need to be reachable, and in today’s digital environment, that takes Search Engine Optimization. This is the science behind crafting content designed to be both engaging to the reader, and attractive to search engine algorithms. The most popular search providers out there all have specific rules as to what they’re looking for, and doing this right can help you to connect with your community.
At MDPM Marketing for Nonprofits, we work hard to help helpers help. If your website just is not picking up traction, the reason could be due to the writing. Our team understands the way that the most popular search engines operate, and we tailor our content to look great to not only your supporters, but also to that all-important algorithm.
Enhance your outreach. Call MDPM today!
Your Community Needs To Know You’re There
You could have the most amazing nonprofit organization in the world, but if your outreach is not doing its job, then it might not matter. In today’s world, you need to have content that is picked up by Google and other popular search engines. Otherwise, your message could go unnoticed, holding you back professionally and limiting the amount of good that you can do. When you need to connect with your community, it’s a good idea to make sure that you also tick all the right boxes.
That takes Search Engine Optimization, which takes a more scientific approach to crafting content. By having content that is specifically designed to hit Google’s E-E-A-T guidelines, you give yourself the change to improve your search rankings, one blog at a time. Take advantage of this opportunity to tailor your site in the right way.
Time For A Website Refresh?
Sometimes, when the copy’s all wrong, it might be the right time to make a change to something new. The internet is always changing, and our tastes are evolving right alongside it. Something that looked fantastic 15 years ago may not seem so wonderful today, or it might not fit the vibe of your organization.
When talking to our team about your website, let us know where you feel you’re currently falling short. From captivating blog copy to a new logo, the start of the year is a great time for a refresh!
Let’s Talk Nonprofit Marketing
Your organization means the world to you; share it with the world. To find out more about SEO practices, branding design, and more, call MDPM Marketing for Nonprofits in Dallas, TX at (214) 531-3006 today.