If you’re looking to become a volunteer or a potential donor, where will you look to discover or find out more about a non-profit in your community? Whether you’re looking for a place to invest your time and energy that serves our community, or simply a good place to eat, society always turn to a search engine. Once we type in our query, we’re rarely going to look past the first two or three results on a Search Engine Results Page (SERP). This means your not-for-profit, like any business, will need a solid Search Engine Optimization (SEO) Strategy to make sure you hit the top of that front page!
What Do Google and Other Search Engines Look For?
Google, Bing, Yahoo, and well, any search engine, uses algorithms and bots to crawl, index, and sort the results on a SERP. After all, their success depends on you finding the results you need quickly and conveniently, which means they need to be able to parse through the millions of results to give you the very best options. So, what do they look for? They look for indicators that you’re an authority on the subject of the query, and indicators that you’re likely to offer the information a user may need. Everything from your website to your social media presence is a factor, which is why we incorporate these into the Search Engine Optimization Strategy we have created for a non-profit or any small business.
When we build a website for a client, we work hard to meet the industry standards and best practices set by popular search engines. In recent years, the majority of online searches has been completed on smartphone or tablet. Sites like Google want to make sure your website is easy to view and navigate on a device, which is why Google actually practices mobile-first indexing, which gives priority to sites created that can be used on a smaller device. To meet these criteria, we create multiple versions of your website for use on everything from a smartphone to a tablet, laptop, and desktop. The way your homepage is presented and information is organized is customized for different screen sizes, so everyone from hopeful volunteers to potential donors can find what they need while your site itself could be rewarded with a higher ranking on a SERP.
We also create custom content for non-profits, which ensures that the information on your homepage reflects your mission and accurately represents your services to the community. Along with keywords and organic links, we ensure the copy on your pages is inviting, original, and reader-friendly. We also help your rankings by regularly updating with new information via a blog, and by sharing information on your social media.
When someone searches for a business or non-profit in their area, the results often include key contact information, including the address, phone number, images, URL, and basic details about the entity being searched. This is local SEO, and it is crucial for your rankings and for ensuring people can easily find what they need about your company. We build this local schema into the backend of your website, to ensure sites like Google, Bing, and Yahoo can find and pull the information to add it to a SERP.
Search Engine Optimization also includes reputation management, as reviews and an active social media presence have a major impact on overall rankings. When running a non-profit, maintaining an active social media that is quick to respond to people online, and also keeps encouraging and earning reviews, is difficult to manage for people busy running a business and working with volunteers and donors. We’re happy to assist with this by creating and sharing new content. We will help by creating and managing accounts on Facebook, Instagram, Twitter, Google My Business, Yelp, and more. Creating an active social media presence is especially vital now that many businesses have closed their doors to help slow the spread of COVID-19. You can maintain connections to clients, volunteers, and donors, even if holding events isn’t possible at the moment!
Will This Be a Major Undertaking?
How exhaustive and epic should your SEO strategy be, and more importantly, how much will it cost? We understand that non-profits operate on very thin margins, and literally every dollar counts. We believe wholeheartedly in the importance of Search Engine Optimization and online marketing for small businesses and companies, but we also know that unnecessarily large-scale endeavors that strain resources are not beneficial. We work with you to ensure your plan meets your budget, and we offer three different package options. We will cater your plan to provide what your business needs, and we will monitor rankings and make adjustments as needed. In fact, we’ve even found ourselves in a position where we had to talk a client down from services that simply didn’t work anymore for their business. The point is, we want to do what is right for you and your clients, and what helps bring you more success and better rankings on a SERP. If you have any questions about SEO, online marketing, or about updating your website or social email accounts, then please don’t hesitate to give our team a call! We’ll be ready to help and work with you every step of the way.
MDPM Dental Marketing Provides Custom Online Marketing Strategies
We understand that the world of online marketing can be confusing and a little intimidating at times. At MDPM Dental Marketing, our team wants to create a plan that serves your business, reflects your mission, and most importantly, fits within your budget. To start the process of creating a new online marketing plan to help your business grow and thrive, even in these strange times, please call MDPM Dental Marketing today at 972-781-8861. We’re always available to answer questions, provide technical support, and work with your team as we implement a custom strategy that serves your mission, and hopefully draws the attention of helpful volunteers and donors!