When you decide whether to give a company your business, or to support and donate to a local non-profit, do you base your decision solely on a website? No, you check out social media and reviews to see what other people are saying. We put a lot of weight on the experiences of others, and search engines know this fact. For that reason, MDPM Dental Marketing recommends a solid reputation management plan for non-profit businesses, ensuring people find positive news and updates about your business, and that you enjoy better SEO in the process.
SEO and Your Online Reputation
As we mentioned in previous blogs, Search Engine Optimization (SEO) helps ensure your website and online content looks attractive to popular search engines like Google, Bing, and Yahoo. When people use these websites to look for content or information online, their goal is to ensure the user is directed to quality content. They take responsiveness and mobile-friendliness of the site into consideration, ensuring it can load on various devices and multiple screen sizes. They also want to ensure the webpages contain original and well-written copy, as well as SEO-rich keywords and organic links. They also take your reputation into account, looking at reviews, articles about your company, and even your social media activity to gauge your authority on a subject. This is why reputation management is so important. Remember, making sure the top results on a Search Engine Results Page (SERP) are positive not only appeals to donors, clients, or potential volunteers, but also to the search engines organizing these results and deciding what people will want to see.
Reviews and Testimonials
If you’re in a group of people and mention a non-profit or a charity, you know at least one person will mention unscrupulous groups that have been exposed as scams. Then, someone looking to defend the company will jump on Google to uncover “the truth” based on the first handful of returns on the query. If this conversation happens regarding your mission, what will people find? Remember, even if they find nothing negative, the lack of testimonial from finding nothing positive could be just as harmful. You want reviews and testimonials, so you want people who have been served by your mission or volunteered/donated to share information about their experiences.
That said, remember that the algorithms of popular search engines like Google, Bing, and Yahoo have been honed and updated over the years to accurately tell the difference between friends or employees spamming Facebook and Google My Business with fake reviews or authentic ones. Our team will create strategies to help you earn genuine testimonials regarding your business, thus helping you put your best face forward online.
Another popular means of improving your SEO and online reputation is with social media. Over the past 15 years, social networking has become integral to the growth and success of businesses small and large, including non-profit ventures. This is especially true now. With the global pandemic still causing shelter-in-place and self-isolation restrictions, many doors are closed and businesses are struggling to stay afloat between now and when they can finally open to the public. For non-profits, this means little chance of a big event or fundraising activities in the near future. However, with social media you still have a way to stay engaged with the public, talk to potential volunteers and clients, and let donors know about your continued mission to help your community. Being active also boosts SEO as yes, Google and others will absolutely look at how active you are on various platforms, because an active presence signals authority on a subject.
So how does MDPM Dental Marketing help with this process? We start by creating accounts on various platforms including Facebook, Twitter, Instagram, Google My Business, Yelp, and others. If you already have accounts, we can help you manage them as well. Our team has experience in creating custom content to share, such as content that keeps people updated on changes to your business or important information. We also create fun content meant to entertain and engage people online. In fact, for our small business and dental clients, we’ve even crafted a special kit with content specifically aimed to educate people about staying safe during the COVID-19 pandemic. We know that you have a lot on your plate, which is why we’re happy to handle your social networking outreach!
Integration with Your Website
Your social media and reviews are essential for reputation management, which is why we will integrate them into your website. We can include excerpts from positive reviews into your copy, and also include icons that link to your social media pages. We want to make finding and following these accounts a breeze, so you can stay connected to people who can help your mission or benefit from your outreach. Along with these accounts, we also integrate Yelp and map platforms, so people can find reviews and directions with ease as well. Remember, a lot of this information not only serves your clients, volunteers, and donors, but could also be used by news media looking for information about your mission for a feature or article. If you have any questions about our approach to reputation management, or about what we can do to help with Search Engine Optimization, please contact our team today. We’ve had experience working with not-for-profits, and look forward to helping your company continue to grow and expand within in your community!
MDPM Dental Marketing Can Help Your Non-Profits Online Reputation
Since the current pandemic has limited the ability to schedule events and fundraisers, taking steps to improve your online marketing reach is crucial. At MDPM Dental Marketing, we know that when restrictions finally lift, you need to be ready with a solid online reputation management plan. To learn more about how to improve your online marketing plan, please call MDPM Dental Marketing today at 972-781-8861. We know that your online reputation is critical for ensuring potential volunteers and donors to find positive information about your company and your mission.