Even if you have a beautiful website, that is simply not enough to reach the people that you need. Your nonprofit relies on excitement to keep donations flowing and volunteers engaged, and this means that you need website activity. The most popular search engines out there want to make sure that they are providing accurate information, and if they are sending people to old and outdated websites, they will lose traffic. Quality custom content helps you to show that your nonprofit is as active as ever.
By keeping your site fresh each month, you give people a reason to keep coming back. Your website serves as a digital business card, but you want to make sure that you stay fresh in their mind, as well. Find out more about the ways that custom blog posts and website content can help you with our team of expert digital marketers at MDPM For Nonprofits!
Reaching Your Donors Can Be A Struggle With An Inactive Website
Let’s face it: as a nonprofit organization, you need to stay in contact with your community. When your website is not as active as it needs to be, it can make this a difficult task for a number of reasons. The main thing is that you want to show the most popular search engines that you are still active and engaging with people. If you have had the same content up on your site for a few years now, they are going to think that you are no longer in operation.
Quality custom content can help you to show these search engines your dedication, helping you to stay higher in their rankings. This means that when someone searches for an organization like yours, you do not lose their donations to a similar local group. After all, how often do you look at the second and third page of your search results?
Blogs Help You To Specifically Tailor Your Message To Your Donor Base
When you are updating your site, you want your content to match the audience. This all starts with knowing the right keywords to use, and how to effectively employ them. Too frequently, and search engines will think that you are trying to game their system. If you rarely use them, they will think that you do different work than you actually do. This might all seem like a headache to you, and as a nonprofit operator, you have more important things to do.
Quality Custom Content From MDPM For Nonprofits
Keeping your website fresh can help your donors and volunteers reach you, which is a vital step. To find out more, talk to our team at MDPM Marketing for Nonprofits in Dallas, TX today with a call to (214) 531-3006!