Your website is often your supporters’ first opportunity to meet you. That means that you want it to look as good as it can. But before they even have a chance to make it that far, you need to be reachable, and in today’s digital environment, that takes Search Engine Optimization. This is the science behind crafting content designed to be both engaging to the reader, and attractive to search engine algorithms. The most popular search providers out there all have specific rules as to what they’re looking for, and doing this right can help you to connect with your community.
At MDPM Marketing for Nonprofits, we work hard to help helpers help. If your website just is not picking up traction, the reason could be due to the writing. Our team understands the way that the most popular search engines operate, and we tailor our content to look great to not only your supporters, but also to that all-important algorithm.
Enhance your outreach. Call MDPM today!
In today’s economic and business landscape, you need to take advantage of every opportunity that you can. For many, this means optimizing and automating their approach to marketing. But there can be 
Are you doing enough to grab people’s attention? This can be a tough thing for people to navigate in this day and age for a number of reasons. Traditional social media approaches are less effective than ever before, and since there is so much content out there, just pivoting to video is likely not enough. You need a varied strategy that includes multiple avenues for success, including 
As a nonprofit organization, your goals are a little more sophisticated than a traditional business, and this means that if 
Artificial intelligence is the hottest topic in town right now, and many businesses and organizations are turning to AI-generated content to keep up with their SEO. But there have been problems with this approach, as chatbots can provide false or misleading information. When content goes up on your website, it is there for the whole world to see, and if your content is incorrect, you could wind up doing a whole lot of explaining. If you need to tailor your message so that you reach the right people, you want the human touch. This can ensure that you have 
As a nonprofit organization, you need to find ways to connect with your community, and your logo is your introduction for a great number of people. Before they pay attention to any of the words on your business card or brochure, they look to your branding to get an idea of what you are all about. When you are looking to 
If you are feeling confused about your possibilities with digital outreach, you are certainly not the only one in the nonprofit world who struggles with this part of your organization. After all, you probably did not start your journey because of your love for Search Engine Optimization or website design. Even if you feel like you have a handle on social media trends, you might simply not have the time to balance your daily activities and your online presence. A 
These days, nonprofits need to connect with their community online. More people than ever are looking to your digital presence to make their decisions about donations and where to spend their volunteer hours, and knowing how to effectively market yourself can make all the difference in your ability to continue your mission. One of the 
Even if you have a beautiful website, that is simply not enough to reach the people that you need. Your nonprofit relies on excitement to keep donations flowing and volunteers engaged, and this means that you need website activity. The most popular search engines out there want to make sure that they are providing accurate information, and if they are sending people to old and outdated websites, they will lose traffic. 
As a nonprofit organization, you need to show your donors what you are up to on a consistent basis. This includes getting out into the world to talk with the public, but these days, your online presence plays just as big of a role in your ability to help others. Your